Most firms dream of having their product become an online hit… but probably not if the whole internet is laughing at it.
But that's what has happened to clothes company J Crew after a picture of a pair of lace tights on their website made it look like the model had hairy legs.
Pictures of the £14 tights have been forwarded frantically around the internet and the product has been dubbed "Hairy Tights" because of the unshaved appearance.
However, fashion experts claim the tights are "An essential ingredient in the season's textural mash-up" and that the hairy effect only happens if views at a certain distance.
Normally they appear as a 'normal' pair of lace tights… which is a shame for women who thought they could get this seasons mush-have by not shaving.